Brett Pearson of Revolve Solar gave me permission to publish an email he copied me on describing the success they’ve had with the program at Inbound Marketing University.
They initially used the services of a college intern to generate content for them, then added the intern as an employee when it because clear that Inbound Marketing provides the cheapest source of high quality leads they have.
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Our intern joined right in that 5/24 week when traffic was practically nonexistent to the blog. (The aqua color is social, the tree green organic.) So you can see how valuable they are combined. Without the blog articles to share, there is little say or contribute on social media. We find best responses from Twitter if
you had to choose one platform. (that steep drop off was as a result of only 1 day’s data that week.)
Overall, in 12 weeks traffic to blog & main site up 26%. Leads from online up 20%, Appointment from these leads up 23%. Actual deals from organic/social online up 200%. Acquisition Cost, down 28.4% even after his [the writer’s] pay was factored in.
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Below I summarize the most important details.
Current duration of Inbound Marketing program: 12 weeks
Increase in traffic to blog and main site: 26%
Increase in online leads: 20%
Increase in appointments from online leads: 23%
Increase in deals from those organic and social media leads: 200%
DECREASE in lead acquisition cost: 28.4%
The most notable number is the 200% increase in actual closed sales from these leads. Why such a strong increase?
Because those people found Revolve Solar rather than the other way around. There was no need to sell them on the idea of going solar. They were online doing research on going solar when they found Revolve Solar and requested a quote.
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