Local SEO Firms Charge Too Much? Deliver Too Little?
This is a common complaint I hear, especially for those seeking local SEO success.
While there are specific pieces of this puzzle it makes sense to outsource, outsourcing the core activity of generating content is (for most small businesses) too expensive. Quality agencies need $2,000 a minimum of $2,000 a month.
That’s because quality SEO requires time and effort and the $300 to $800 packages sold to most small businesses don’t buy you enough of either.
Anyone Who Can Send Email Can Learn SEO
The basic requirements are:
- A domain name where your website resides.
- A WordPress website (WordPress is important).
- An hour or two a day (yourself or a team member).
- The knowledge of what to do (which is where we come in).
There is one other requirement for local SEO success, and it is NAP synchronization.
And NAP Stands for….
Name, address, and phone number.
In the SERP below, there is one NAP entry (Google in this case) highlighted in red.
I know Yelp is not a local business, but the example above is merely to illustrate how it works.
It’s important for local search that you synchronize your NAP directory entries to all be identical. How many NAP directories you’re in and how consistent your NAP details are is taken into account when displaying local search results.
There are many NAP directories on the Internet. The while the list below is pretty exhaustive, it’s not THE complete list:
- Where To?
NAP Sync Services
There are two businesses that sync NAP directories for you. The time you would spend doing it yourself is enormous and for what they charge it’s just not worth it.
Local SEO is NAP + SEO
Most of this post focused on syncing NAP directories because it’s important, but the “basic SEO” that applies to every business applies to local businesses as well.
Another article on this site gives an overview of what local SEO takes. Please click on the link below to read it.