inbound marketing, business blogging, blogging for business

Inbound Marketing Tip: Make Your Blog Posts Easy to Read

The Formatting of Your Blog Post Matters

As the core activity of Inbound Marketing is blogging, you want your blog posts to be both informative and easy to read.

If you want your blog posts to be read, it’s not enough for them to contain interesting and useful information.

Your blog posts must be formatted to be easy on the eye.

This is not hard to do, but the basic rules below are often ignored.

They’re easy to follow, and they make a difference.

Use Headings to Make Your Posts Scan-able

We tend not to read on line per se, but rather to scan instead. When something we’ve scanned catches our interest, we then read that section in detail.

The use of headings make your posts easy to scan.

Use Bold for Special Emphasis

This related to the scanning idea above. When certain keywords are important to your topic, put them in bold so your readers can easily see them.

Use Short Paragraphs and Lots of White Space

When reading on a screen, white space is your friend. The breaks between the text help the text stand out more. For this reason your paragraphs should be no more than two sentences.

Insert a Picture (Maybe Two)

Make sure the image is relevant to your post, and most especially create a good caption (5 words or less), alt text (a comma separated set of phrases), and a description (a short paragraph). The importance of these text fields is the image itself is not searchable per se.

When you perform an image search on Google, what is actually searched are the text fields.

The SEO Formatting is Also Important

Create an SEO friendly post title

An SEO friendly post title is CRITICAL. It is also about 70 characters long (give or take), uses a lot of words that your desired audience are likely to be searching for, and does not duplicate any words.

Insert One (Maybe Two) External Link

An external link is a link within your post to a webpage on another website. Google considers these to be citations, so you want to link to good sites with good information. To find a site to link to, simply perform a Google search and quickly review the search results.

Insert One Internal Link

An internal link is a link to another post on your website.

Set the SEO Meta Data

This is done using an SEO plugin. The specific fields you will set are:

  • Title tag
  • Meta data

Learn More…

SEO Needs Link Building

 

Related Posts

Lead Generation from Local SEO Marketing | Time vs Money When it comes to local SEO marketing, a major trade off that occurs here (and elsewhere in life) is time vs money. Let us pretend for the sake of a...
Inbound Marketing: Finding and Managing Remote Writers for Content Cre... Compelling Content Matters What if you get the value of Content Marketing and want the benefits, but can't afford the $2,500 per month a good agency ...
The Importance of Content Marketing Strategy to Successfully Growing T... A Strong Content Marketing Strategy..... Does not need to be complex and drawn out. I just scanned a white paper from the Content Marketing Instit...
Lead nurturing: How to get started with marketing automation Marketing automation is a form of email marketing that is very sophisticated. It is both the most effective and the most difficult to implement of ...
ABCs of Inbound Marketing: ZigZag with Agile Marketing By zig zag what I mean is Inbound Marketing provides you enormous detail of what's happening with which you make course corrections as often as you ne...

Leave A Response

* Denotes Required Field