online magazine, inbound marketing, content marketing

What is the difference between an online magazine and your website?

Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen).

=== Start transcript

Hello I’m Kevin Carney the principal instructor with Inbound Marketing University with today’s Inbound Marketing Minute.

Today’s question is… What’s the difference between your website and an online magazine?

An online magazine exits to attract an audience to the website based on a specific topic and then to sell advertising to people who want access to that audience.

Your website is an online magazine for your particular industry except it has only one advertiser, and that advertiser is you.

So the difference between an online magazine and your website is really one of semantics.

Your website is an online magazine serving your industry and your industry niche. And the only significant difference is your business model is not selling advertising. Your business model is selling your goods and services

If you want to learn how to do this consider working with us.

We are Inbound Marketing University.

Our website is in

Thank you and take care.

=== End transcript

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