Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen).

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I’m Kevin Carney, the principal instructor of Inbound Marketing University bringing you this Inbound Marketing Minute.

Today’s topic is should small businesses consider doing their own Inbound Marketing?

I know the general narrative in our culture is if it’s not core to your business  you should outsource it.

However, the economics of Inbound Marketing are such that….. let me give you an example.

There’s a whole bunch of companies selling small business SEO packages priced in the range of $300 a month to $800 a month.

However, ranking your website is no longer a matter of SEO technical tricks you do on the back of the website.

It’s a matter of publishing interesting, relevant, and useful content, and promoting that content through your community and through the broader Internet to bring it to people’s attention.

You don’t get enough content and enough promotion for $300 to $800 a month, to make it work. At least not in any reasonable amount of time. I’m assuming you want this to work in months, rather than years.

So unfortunately, unless you’re in a position of being able to spend a minimum of $2,000 a month and preferably $3,000 a month for a quality agency that does this stuff well.

The $300 to $800 a month packages are not going to produce results in a reasonable amount of time.

So making progress with Inbound Marketing is something you have to define as core in order to have it work, because the economics are such that you either cough up the money to hire someone to do it for you, or you learn ow to do it yourself.

And its not rocket science. When somebody tells you that it’s a mysterious black art best left to the pros, do not work with them. They’re wrong.

Now having said that if you do want to learn how to do it, consider working with us.

We are Inbound Marketing University. Our website is

Thank you.

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