inbound marketing, fresh content story ideas

How do you come up with a steady stream of topics with which to generate fresh content?

Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen).

=== Start transcript


I’m Kevin Carney, the principal instructor of Inbound Marketing University bringing you today’s Inbound Marketing Minute.

Today’s question is (and I get this question a lot) is how do you find a steady stream of topics with which to generate a steady stream of fresh content?

The best place to start generally is with the questions that customers and prospects have asked you in the past.

Each question is a blog post waiting to happen.

Next, I subscribe to a lot of email newsletters.

Every day delivered to my gmail inbox, and it’s shunted off to a special folder, I don’t want them in my inbox per se but I want them not too far away.

I receive probably 80 to 100 emails from various newsletters and Google alerts, etc, etc, and when I sit down to write I open up that folder, I scan through it, and it generally only takes me you know 3, 4, 5, emails before somebody says something that stimulates a thought in my mind, that I have an opinion about.

The third idea is… it helps to understand that Inbound Marketing looks a lot like journalism.

I used to carry a 99-cent pocket notebook with me, and in my constant quest for interesting topics about which to write, when an idea popped into my head… I had an encounter I spoke to some I saw something whatever, I would pull up my notebook to jot it down.

Later I discovered that there’s a voice recorder app on my smart phone so that serves that purpose but it’s the same idea.

Well so a combination of questions to customers and prospects have to asked you, things that other people in your industry are saying and writing about, and just a general I guess I would say never ending quest for story ideas and literally once you start looking for them you find them everywhere.

Again I’m Kevin Carney – Inbound Marketing University.

When you want to learn more about how to market your small business on the web on the cheap, consider working with us.

Our website is

Thank you and take care.

=== End transcript

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