Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen).

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I’m Kevin Carney, principal instructor at Inbound Marketing University, bringing you today’s Inbound Marketing Minute.

Today’s question is…..  What is all this stuff, all this talk about Google punishing websites with algorithm updates?

This is actually kind of a big question for this may be longer Inbound Marketing Minute.

Google’s stated mission is to present to people who do searches the best search results possible, the highest quality search results possible.

And you may know from a prior video that Google defines high-quality as useful.  A web page of very high quality is being to be useful, whereas a web page of very questionable quality is deemed to be useless.

Those labels give you a sense of what Google is looking for.

So what happens is Google states this is their intention. They produce certain search results and then people figure out ways of gaming the system such that quality or contact that is not of high quality, that is not very useful is able to rank high through some trick  that they figured out to artificially rank their content.

And when enough people adopt a certain trick Google update their algorithm to render that trick ineffective.

And then someone finds another trick, and then enough people figure out that one.

You know it spreads across the Internet, it gets on Google’s radar screen, to gets on their to do list and then they update the algorithm to render that trick ineffective.

And that’s basically what’s happening.

So on the one hand you have people claiming that Google is punishing websites through algorithm updates, and you have Google claiming that their algorithm updates are being done to improve the quality of the search result being presented to you.

So, the bottom line is Google writes the rules on search, and independent how you feel about what rules they implement, if you want to rank you have to follow their rules.

So if you have a problem with the way Google does stuff I strongly suggest you simply find a way to get over it, and publish content which is of great value that has a high-level of usefulness to your desired audience.

If you do that you’ll survive algorithm updates from now until the end of time.

Again I’m Kevin Carney, Inbound Marketing University.

If you want to learn the details of how to rank your website on Google, because publishing high-quality content is a piece of it, but there is more to it.

If you want to learn the details how to do it, consider working with us.

We are Inbound Marketing University, our website is, and we teach small business how to successfully market themselves online on the cheap.

Take care.

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