Organic Search Traffic, Google Analytics

Inbound Marketing Metrics: Measuring Organic Search Traffic with Google Analytics

This post is a tutorial on how to use Google Analytics to measure organic search traffic to your website.

It assumes that Google Analytics is configured for your website and that you know how to login to Google Analytics, but could use help navigating around once you’ve accessed the data for your website.

This post is for beginners who are new to Google Analytics and need a primer on where to start.

You will initially see a screen that looks like the one below.

To enlarge any of the images below, click on the image.

Organic Search Traffic, Google Analytics

Measuring Organic Search Traffic

 

 

 

 

 

Next step: From the menu on the left side of the screen, select the following: Acquisition -> All Traffic -> Channels.; You will then see the screen below.

Google Analytics: Acquisition -> All Traffic -> Channels

Google Analytics: Acquisition -> All Traffic -> Channels

 

 

 

 

 

Scroll down to find the table you see below.

Channels   Google Analytics2

 

 

 

 

 

Now before you shout “those stats suck”, yes they do. That website has been static for a few years and it’s ranking has dropped significantly.

For more detail on the organic search, hover your mouse over the label “Organic Search” on line 1, and click that link. Then scroll down and notice that Google no longer tells us what keyword phrases brought people to our websites.

Channels   Google Analytics3

 

 

 

 

Actually they sort of do, but in the Google Webmasters tools, which is for another blog post.

Need a Strong Online Presence?

Teaching small businesses how to be found online is what we do.

Contact Us

 

 

 

Related Posts

Your Call to Action Generates Leads to Fill Your Sales Funnel More traffic equals more sales! You've had this pitched to you more times than you can remember. The problem is it's not fully true. Yes you ...
Ways to increase conversion rates for your small business. What are Conversion Rates? Conversion Rate can be defined as the measure of prospects (potential customers) who take a specific action relative to yo...
Shifting from Social Media to Content Marketing Increases Engagement a... Smart Marketers are Making the Switch Why are smart marketers making the switch from Social Media Marketing to Content Marketing? The main reasons...
Looking to Attract More Clients to Your Cruise Line Vacation? One of the advantages of being a travel agent is travel is an incredibly large industry. Leisure has become very big business. One of the disadvantag...
Does Inbound Marketing for Prospect Attention Generate Leads and Sales... Attention Grabbing Posts Will Bring Visitors Attracting visitors via organic search traffic is a matter of publishing a lot, and publishing stuff peo...

Leave A Response

* Denotes Required Field