From time to time I stumble across quotes that really make sense. The quote below is an example.

Focus on the core problem your business solves and put out lots of content and enthusiasm, and ideas about how to solve that problem.

Laura Fitton
Inbound Marketing Evangelist, HubSpot

The effectiveness of her idea rests on two fundamental truths:

  1. People are looking to solve their problems. They don’t really care how good YOU are, unless of course you can solve their problems.
  2. As a result of search engines, it is MUCH cheaper and easier to make it easy to be found than it is for you to go out and find your customers.
This is all about generating leads via Inbound Marketing
This is all about generating leads via Inbound Marketing

The process of putting out lots of content, enthusiasm, and ideas is called Inbound Marketing.

The primary reason it is so effective is because it attracts people to your website via organic search.

As you can see, the people who come to your website (your business) as the result of an Internet search are by definition the people you want to attract and meet. If they did not have an interest in your products or services, they would never have found your website in the first place.

As a result of how Inbound Marketing works, you attract the most convertible audience possible to your website and to your business.

And… the real beauty of Inbound Marketing is, anyone can learn to do it. Although it does require special knowledge, the special knowledge is easily obtainable. Just make sure you learn from someone with a successful track record (like us, for example).

SEO Needs Link Building

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