Inbound Marketing Leads Cost Less Than Leads from Outbound

Inbound Marketing leads are so much cheaper than leads from outbound sources that the former Chief Marketing Officer at McDonald’s (M. Lawrence Light) has said:

 It no longer makes economic sense to send an advertising message to the many in hopes of persuading the few.

McDonald’s manages their business by the numbers, so trust that they know.

Why is this true? The key phrase is “cost of entry”.

Being a publisher used to cost a lot, and Inbound Marketing is all about content and publishing. Even publishing via a website used to be expensive and now is cheap.

Per a leading Inbound Marketing tool vendor, leads from inbound sources are 62% cheaper than leads from other sources.

With this type of economics, there isn’t a business today who can’t afford not to do this.

This form of marketing has the added benefit of attracting higher quality prospects, because they found you. You know they have an interest in your products or services because if they did not, they would never have found you in the first place.

So not only does your cost per lead go down, your close rate goes up.

When your business needs more traffic, more leads, and more business, talk to us. We can help you.

SEO Needs Link Building

 

 

 

 

 

 

 

 

Related Posts

Internet Marketing Strategy | Attracting Your Audience via Quantity This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post in this series, please click the...
Content and Inbound Marketing Require Good Ad Copy The use of good ad copy starts in what YOU display on the SERP. For your inbound marketing campaign (also known as content marketing) you are both a...
Content and Engagement is Social Media Lead Generation More contact means more sharing of information, gossiping, exchanging, engaging - in short, more word of mouth. Gary Vaynerchuk, Best Selling Author ...
Local SEO Marketing | Post Optimization | Keyword Density Clearly to better optimize your posts that are part of your local SEO marketing effort, you need to use your keyword phrases. But.... How much (or of...
The Power of Storytelling in Content Marketing, Advertising, and Lead ... Does Anyone Doubt the Power of Storytelling? If you're too young to remember Bartles and Jaymes, a vintage or retro TV commercial from the 1980's is ...

Leave A Response

* Denotes Required Field