Inbound Marketing leads are so much cheaper than leads from outbound sources that the former Chief Marketing Officer at McDonald’s (M. Lawrence Light) has said:
It no longer makes economic sense to send an advertising message to the many in hopes of persuading the few.
McDonald’s manages their business by the numbers, so trust that they know.
Why is this true? The key phrase is “cost of entry”.
Being a publisher used to cost a lot, and Inbound Marketing is all about content and publishing. Even publishing via a website used to be expensive and now is cheap.
Per a leading Inbound Marketing tool vendor, leads from inbound sources are 62% cheaper than leads from other sources.
With this type of economics, there isn’t a business today who can’t afford not to do this.
This form of marketing has the added benefit of attracting higher quality prospects, because they found you. You know they have an interest in your products or services because if they did not, they would never have found you in the first place.
So not only does your cost per lead go down, your close rate goes up.
When your business needs more traffic, more leads, and more business, talk to us. We can help you.