Inbound Marketing Leads Cost Less Than Leads from Outbound

Inbound Marketing leads are so much cheaper than leads from outbound sources that the former Chief Marketing Officer at McDonald’s (M. Lawrence Light) has said:

 It no longer makes economic sense to send an advertising message to the many in hopes of persuading the few.

McDonald’s manages their business by the numbers, so trust that they know.

Why is this true? The key phrase is “cost of entry”.

Being a publisher used to cost a lot, and Inbound Marketing is all about content and publishing. Even publishing via a website used to be expensive and now is cheap.

Per a leading Inbound Marketing tool vendor, leads from inbound sources are 62% cheaper than leads from other sources.

With this type of economics, there isn’t a business today who can’t afford not to do this.

This form of marketing has the added benefit of attracting higher quality prospects, because they found you. You know they have an interest in your products or services because if they did not, they would never have found you in the first place.

So not only does your cost per lead go down, your close rate goes up.

When your business needs more traffic, more leads, and more business, talk to us. We can help you.

SEO Needs Link Building

 

 

 

 

 

 

 

 

Related Posts

Local SEO Marketing | Content Generates Leads, Not Tricks I wish I had a dollar for every time someone told me local SEO marketing is mysterious and confusing. These people are generally talking about the va...
The Top 10 Traits of a Great Content Marketing / Lead Generation Perso... What Makes for a Good Content Marketing Person There are certain personality traits that definitely makes one a better content marketing person. The ...
Successful Lead Generation through Content Marketing in One Easy Step Yes, the title is intentionally misleading. Content Marketing can not be done in one easy step. Having said that, the very first and some say the m...
Filling the Sales Funnel for Your Oil Change Business Your business needs leads? Your business needs Inbound Marketing! It does not matter what your business is, you need leads. Even an oil change cente...
Converting Website Visitors into Customers: Tell Them What to Do The prior post in this series provided an overview of local SEO marketing website conversion for your travel business. This post focuses on the first...

Leave A Response

* Denotes Required Field