I scan articles every day about the search industry and I am frequently frustrated by the complicated ways people describe SEO, or Inbound Marketing, or Content Marketing, or Enterprise SEO, or whatever the buzzword of the month is.
Here is an article that describes enterprise SEO in 2013 and it goes on an on for quite a while.
Here is the bottom line people, and in terms as simple and I can put it.
When you want your audience to show up at your website, what you must do is…… Publish a lot of relevant original content, in small bits, at frequent intervals, and keep doing this until enough of your crowd shows up.
Then you convert some visitors into leads for your business by laying effective conversion strategies o ntop of your SEO.
For more information on how you do content marketing, click on any of the links in the prior sentence.
I personally like the phrase Inbound Marketing. I think it accurately describes your intention to attract people to your website who have an interest in your product or services. These are your potential customers.
For people who do NOT have an interest in your product or services, why bother bringing them to your website at all? They’re not your customers.
For help turning your website into a lead generating website, contact us.
Inbound Marketing is the strategy articulated above in bold. It will attract your crowd to your website.
SEO is specific tactics to help you achieve that strategy. Specifically it is what you do to your website and to each post to make them as finable as possible by the search engines. To know what these things are, read this article about the 10 things you do to ensure your website is of high quality from the perspective of the search engine.
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