Inbound Marketing is better than Content Marketing?

Many people think of Inbound Marketing and Content Marketing as the same thing. They’re not.

What is Content Marketing?

Content marketing is attracting leads through the process of attracting people to your business through the publication of useful and interesting content (articles of various sorts) that provide your audience with real and useful information.

What is Inbound Marketing?

Inbound marketing is attracting people to your website via organic search, then converting some of those website visitors into prospects for your business.

Exactly How do Inbound Marketing and Content Marketing Differ?

Inbound marketing works via organic search. Inbound marketing did not exist prior to the Internet and search engines. Someone goes onto a search engine, enters a query in the process of researching some issue or looking for some answer, and they find your website and visit it.

Because inbound marketing works with organic search, it is about 15 years old.

Content marketing on the other hand is not strictly tied to your website. There are forms of content marketing that are very outbound. Examples are Facebook updates, Twitter updates, LinkedIn ads, Email marketing, and my personal favorite, a John Deere publication named The Furrow.

Content Marketing Predates the Internet

The Furrow was first published in 1895 and John Deere may officially be the first company to effectively use content marketing.

Although it is now a website, in the beginning it was a quarterly magazine that was distributed to farmers through their co-ops and feed stores.

To the farmers it was a source of information that is useful and interesting to farmers.

To John Deere it was a way to sell tractors to farmers, and it worked.

Why is Inbound Better Long Term?

Because one of the chicken and eggs things about organic search is the more you’re found, the more you’ll be found. The more you attract people to YOUR website (as compared to any other website) the higher your site will rank and the more people will come to it.

It’s sort of like that snowball getting bigger as it rolls downhill.

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