content marketing, inbound marketing, finding and managing writers

Inbound Marketing: Finding and Managing Remote Writers for Content Creation

Compelling Content Matters

What if you get the value of Content Marketing and want the benefits, but can’t afford the $2,500 per month a good agency charges, but don’t have anyone on staff who can devote an hour or two a day to the effort?

You can find and manage remote writers. By remote I mean writers who live in less expensive parts of the world.

The basic criteria is:

  • Has an excellent command of the English language (assuming you’re publishing in English)
  • Is smart
  • Understands your market, or can easily grasp things (refer to previous bullet point)
  • Is willing to express an opinion, but knows how far to go and how not to go too far

Where do You Find Good Remote Writers?

When my need for inexpensive remote writers was acute, I asked myself where I was most likely to find writers who meet the criteria above. I did a Google search for countries where English is an official language and quickly realized the answer, which panned out.

The Upside of European Colonialism

What I’m about to say probably works in languages other then English, but my focus was English.

England would colonize a location by drawing an arbitrary political boundary around a group of peoples who did not have common traditions, cultures, or languages. As such, the things that unified the country were very English.

  • The English language
  • The English school system
  • The English way of running things

As the British Empire fell apart, the political boundaries they created mostly stayed intact.

Some important aspects of Brutishness also stayed intact.

  • English proficiency
  • Valuing education

OK, So Where?

First let me say where not. For reasons I fail to understand, while India certainly fits the criteria above, for reasons I do not understand, English language proficiency amongst potential writers in India is very poor. I tried it. It didn’t work. I tried it again. It still didn’t work. I finally gave up.

Where it has been working for me is Africa. Specially Kenya and Nigeria.

Need Less Expensive Inbound Marketing but Have no Time to Write?

SEO Needs Link Building

 

Related Posts

Inbound Marketing | Website Conversion | Remove Distractions The one critical mistake many Internet marketers make is.... once the website visitor has started on the path of conversion (i.e. they've loaded whate...
5 Inbound Marketing Mistakes That Occur Much Too Often One of the problems that occurs with Inbound Marketing is there is A LOT of mis information out there, and when you're trying to learn it, how do you ...
Using Google Analytics Data to Guide Conversion Optimization and Lead ... Using Google Analytics for Conversion Optimization Even though Google Analytics is a free tool, when you setup Conversion Goals in advance, you can g...
Business Blogging Essentials to Attract Your Crowd for Busy Entreprene... Bearing in mind that the goal is not to publish blog posts per se, but rather to use business blogging as the core of your Inbound Marketing efforts, ...
Effective Social Media Marketing is Engagement via Blogging Dan Zarella, a Social Media Scientist at HubSpot, is quoted as saying: The next time you hear a social media myth, question it. Ask for the proof, an...

Leave A Response

* Denotes Required Field