A recent article in SearchEngine Watch makes the claim that a high quality website ranks higher than a low quality website.
As inbound marketing (also known as content marketing) has the goal of attracting your audience to your website, this is important.
The article defines quality as a website “that not only contain information relevant to the user’s search query, but also provide the user with a good experience once on the site”.
How does a search engine spider determine that a website provides a good user experience?
For more information on how you do content marketing, click on any of the links in the prior sentence.
Considering that I’ve seen some pretty ugly websites with a poor user experience rank high, while I personally know people with beautiful websites providing an excellent user experience who are desperate for more traffic, I’m pretty sure search engines are not able to make this determination.
So what does “quality” mean relative to a website?
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It turns out there are two different definitions of quality, they are very different, and it is possible for a website to be high quality in one of the aspects while being low quality in the other.
There is quality from the perspective of a search engine. This aspect of quality is totally objective and there is no guess work involved. We know what search engines want to see.
There is quality from the perspective of a person. This aspect of quality is very much subjective. You know it when you see it and you can describe it, but sometimes you see a quality website that falls outside what you previously thought of as quality.
For information about each aspect of quality, read each of the articles linked to in the above paragraph.
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