local seo inbound marketing higher quality = higher ranking

Inbound Marketing, Content Marketing, and Website Quality (3)

Inbound Marketing | Content Marketing | Website Quality

For a human reader, “quality” is somewhat subjective.

A recent article on SearchEngine Watch claims that a high quality website ranks higher than a low quality website.

As your inbound marketing (aka content marketing) effort is specifically intended to attract traffic to your website, this matters.

One prior article explained how there are two different aspects of website quality; the search engine and the human reader. They are very different.

A different prior article explained the OBJECTIVE nature of how a search engine determines quality.

This article discusses the SUBJECTIVE perspective of the human reader.

These phrases all mean the same thing: Local SEO Marketing, Content Marketing, Inbound Marketing, and Internet Marketing.

For  more information on how you do content marketing, click on any of the links in the prior sentence.

Quality, from the perspective of a person who is reading your website, is somewhat subjective.

  • Does the web page answer your question?
  • Is the language clear and easy to understand?
  • Is the sentence structure, spelling, and grammar proper and sensible?

For help turning your website into a lead generating website, contact us.

Above and beyond that, there are specific things you can do to improve the subjective quality of your posts and your website:

  • Write short articles (we live in an age of diminishing attention spans).
  • Write short sentences.
  • Write short paragraphs.
  • Leave a lot of white space (reduces eye strain).
  • Use lists (bullets or numbers, doesn’t matter).

But most important of all, provide content that provides real answers to real questions. Write what you wish someone had previously told you, and be concise about it.

To get started with your Inbound Marketing…..

Download the eBook: The 7 Fundamentals of Being Found Online

Related Posts

The most effective tools for online reputation management Do you know what people are saying about your business?People are talking about your business online, and what they say affects your reputation. ...
Lead nurturing strategies to engage with your customers 94% of people who learn of a product or service do not buy right away AND on average people buy after 7 or 8 interactions with a brand. Therefore, to ...
Small business marketing mistakes to avoid in the new year Small business marketing is a long game, which simple mistakes can mess up. This article will focus on content marketing mistakes.It’s not easy fo...
Ignore Google’s Algorithm Updates | Publish Quality Content Google updates their search algorithm (on average) more than once a day. Some updates are more significant than others, but updates are literally dail...
Essential Tools for Monitoring Your Local SEO Marketing A prior post provides a brief overview of why a specific set of free tools are all you need for monitoring the progress of your local SEO marketing ef...

Leave A Response

* Denotes Required Field