A recent article on SearchEngine Watch claims that a high quality website ranks higher than a low quality website.
As your inbound marketing (aka content marketing) effort is specifically intended to attract traffic to your website, this matters.
One prior article explained how there are two different aspects of website quality; the search engine and the human reader. They are very different.
This article discusses the SUBJECTIVE perspective of the human reader.
For more information on how you do content marketing, click on any of the links in the prior sentence.
Quality, from the perspective of a person who is reading your website, is somewhat subjective.
- Does the web page answer your question?
- Is the language clear and easy to understand?
- Is the sentence structure, spelling, and grammar proper and sensible?
For help turning your website into a lead generating website, contact us.
Above and beyond that, there are specific things you can do to improve the subjective quality of your posts and your website:
- Write short articles (we live in an age of diminishing attention spans).
- Write short sentences.
- Write short paragraphs.
- Leave a lot of white space (reduces eye strain).
- Use lists (bullets or numbers, doesn’t matter).
But most important of all, provide content that provides real answers to real questions. Write what you wish someone had previously told you, and be concise about it.
To get started with your Inbound Marketing…..SEO Needs Link Building