local seo inbound marketing benefits from good ad copy

Content and Inbound Marketing Require Good Ad Copy

Inbound Marketing | Content Marketing | Use Good Ad Copy

The use of good ad copy starts in what YOU display on the SERP.

For your inbound marketing campaign (also known as content marketing) you are both a writer and an ad man (or woman).

You need to use good ad copy in your articles.

You may be thinking ad copy is meaningful for paid ads, and content marketing is to attract organic traffic, and you are right.

However….. the basic principals of good ad copy are needed in content marketing as well as in paid advertising.

These phrases all mean the same thing: Local SEO Marketing, Content Marketing, Inbound Marketing, and Internet Marketing.

For  more information on how you do content marketing, click on any of the links in the prior sentence.

Why?

When your page shows up in a search engine result page (SERP) as shown on the embedded image, you FINALLY wrote something that is seen by a person. Up to then, your only “reader” has been the search engine spiders.

You want the web user to select your page over that of another person and you have a limited number of characters in which to get their attention.

This is where using good ad copy for your inbound marketing efforts comes into play.

In the SERP the user is presented with the title you’ve selected and the description you’ve selected.

The most important point here is “that you’ve selected”.

This is where using good ad copy comes in.

For information on what you say, read the next article.

→→→→→→→→→→ Contact us

Yes, I want more leads

 

Related Posts

Internet Marketing Strategy Preparation | Your Website Title Matters This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation t...
An Overview of Small Business Marketing Automation (that Works Well Wi... https://youtu.be/sOKTMWAxSfs Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who r...
Internet Marketing Strategy | Make Your Calls to Action Obvious This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It is also part of a sub-series about website conversion...
Internet Marketing Strategy | How The Permalinks Setting Affects SEO This post is part of a series about the Internet marketing strategy I call Inbound Marketing, as well as part of a sub-series on the technical aspects...
What is Successful SEO Today? Post Panda, Penguin, and Hummingbird? This is part 2 of a 2 part article. Part 1: What is SEO? A Primer on Generating Leads Through Online Marketing Part 1 gave a technical descripti...

Leave A Response

* Denotes Required Field