Do We Use Buzzwords to Hide That We Don’t Have Answers?

Joe Lazauskas of Contently published a hilarious piece he titles….

10 Content Marketing Buzzwords You’ll Hear Way Too Much at SXSW

I won’t repeat what he said, but his list is below. Please read his article by clicking on the link above.

His top 10 list:

  • 360-degree: means “full service”
  • Relationship building
  • Multichannel
  • Bespoke content: means “made to order”.
  • Actionable insights
  • Sticky content
  • Social reach
  • Hashtag mining
  • Brand evangelist
  • BuzzWedge: means inserting yourself into a trending topic

Why Can’t We Just Give it to People Straight?

Inbound Marketing is primarily about publishing (mostly on your website) and various forms of promotion (of the stuff published on your website).

Why don’t we simply say that?

The core activity of Inbound Marketing is publishing interesting, relevant, and (most importantly) useful stuff. Stuff the audience you desire to attract finds useful.

There is another not so new buzzword that describes such activity: blogging.

Why can’t we simply say….

Your brand needs a place (your website) where you will publish a lot of good stuff, which you will then promote in a variety of ways.

Then create a list of all the ways the content will be promoted.

What’s More: The Core Activities Really Work

I’m guessing as a business or a brand what you want is people to be aware of who you are, to do so in a way that doesn’t irritate them, and to lead them towards buying your products or services.

What’s ironic is the core activities do that job really well.

To clarify, those core activities are:

  1. A structured and methodological set of blogging activities (publishing good stuff daily that is written for people and formatted for search engines)
  2. With your sales funnel layered on top of this via well placed Calls to Action (CTAs)

And since the core activities are incredibly effective, why the need for all the buzzwords?

Are these buzzwords used by people who don’t understand how conceptually simple it really is? Or by people talking to people who don’t understand how conceptually simple it really is?

Learn More…

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