How to maximize the conversion of visitors into leads

The truth about landing page conversion rate. Inbound marketing tactic

As a small business putting efforts into inbound marketing, you live and die on the quality of your website content with which you attract visitors (no visitors = no leads generated),

Landing page content has been overlooked by many who do not understand the importance of how an incremental improvement in landing page conversion rate increases your leads compared to a corresponding increase in visitors.

For the sake of this article, let us assume that one in every 100 people who visit your website provides their contact information in exchange for your eBook or whatever it is that you’re offering.

You now have two ways to generate more leads:

  1. Attract more visitors.
  2. Convert more of your visitors.

If your website is generate 2 leads per day (200 daily visitors on average), you can increase that to 3 leads per day by:

  1. Continuing to generate more quality content until your daily visitors grow.
  2. Obtain a 1% increase in your conversion rate by making adjustments to your landing page.

Improving lead conversions involves the following.

Continue the conversation

Landing pages bring visitors to your website from various sources and ideally the landing page should continue the conversation. This means you may want different landing pages for different sources of traffic:

  1. The bottom of your blog posts.
  2. LinkedIn updates
  3. Facebook updates

I specifically called out LinkedIn and Facebook separately because they’re used by different people for different reasons. On LinkedIn you can interact with more B2B prospects while on Facebook (I believe) you’ll have more B2C interactions. For that reason your messages on those two platforms may be quite different.

That being the case, it may make sense to have a LinkedIn landing page on your website that is different from your Facebook landing page.

Recognize where a user comes to a landing page from allows you better “continue the conversation” so the message on your landing page flows more naturally from the source of how the visitor wound up on the landing page.

Having a reliable message from the 1st step of your conversion funnel to the last step, lets your customers know that they got the right person.

Optimize Landing Page Content

People will always click a landing page where the content provided is related to what they are looking for.

If you can communicate through your landing pages giving your visitors trust that you understand their problems and you can provide effective solutions, your website visitors will see you as an expert on a certain area and this will lead to high conversion rates.

The way you design your landing page plays a major part in converting visitors into qualified leads.

Learn more here

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