New SEO strategies to implement to your small business

Important SEO strategies for small business websites

Search engine optimization best practices, in spite of what you hear in the trade press, do not change significantly with every Google update.

SEO is and always has been about publishing, and about publishing stuff that is useful and that provides value (which for some website can be entertainment).

Of course what you publish must be properly formatted for SEO, but quick and simple formatting tricks do not get you a high Google ranking.

Here at Inbound Marketing University we’ll teach you how to do this effectively. How to grow your audience via organic search in a way that REALLY works.

Don’t overly stress keywords

I’m not saying to ignore keywords, but while a good keyword strategy could help you enormously 5 years ago, the Internet is much more crowded now.

While keywords are not irrelevant, it’s more important to publish more. Some of our members have had tremendous success with zero keyword research.

Check on your website – Make it mobile friendly

As a small business, you need an optimization strategy that includes your website rendering well on mobile devices.

It’s not that mobile websites rank higher in search in general, it’s that non mobile websites no longer rank at all in searches performed ON mobile devices.

Today more searches are done on mobile devices than in browsers.

While you’re “going mobile”, keep the following in mind:

  • Multimedia content –make sure that all your video and audio content is playable on mobile.
  • Load time –work with your hosting provider to ensure your site loads fast.
  • Navigation– make your mobile friendly website easy to navigate. Remember that nothing makes your visitors click away as quickly as an ineffectual website.
  • Font size – your customers should not zoom to view your content. I recommend you to use font 16.

Just as a reminder, don’t forget to optimize your landing pages.

Download the eBook: The 7 Fundamentals of Being Found Online

 

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