small business sales funnels, inbound marketing, content marketing

Implementing Your Small Business Sales Funnel on Your Website via Calls to Action

The prior post described what sales funnels are and how the people who know yours best are our customers. To read that post select the link in the prior sentence.

This post describes how to implement yours on your website through the use of well placed Calls to Action (CTAs).

First Know What Your Sales Funnel Is

Since I don’t know what your business is, I’ll provide a few examples.

Tripod Alternatives for Photography Enthusiasts

One of my students sells a tripod alternative for people who are serious about photography, and have a desire to shoot clear pictures in general and especially in low light situations. They understand tripod alternatives (whose main advantage is they’re very light), and are looking for the best one. Best is defined as convenient to carry around and provides good stable images.

His sales funnel is:

  1. Informational blog posts about tripod alternatives and low light photography.
  2. Comparisons of various tripod alternative options.
  3. An explain of the benefits and makes his the best choice.

At the end of his blog posts he should then direct his visitors to read a comparison chat of different options. At the end of this comparison, he should invite them to buy his. Since it costs $29.95, buying one is not a huge decision, so he can go straight from comparison to purchase.

Inbound Marketing University

In my case, people first need to understand:

  1. That Inbound Marketing works
  2. But is too expensive for small businesses to outsource
  3. That it can be done by anyone
  4. And that I can teach them

So in my case blog posts should direct visitors to a short video that explains the above, at the end of which I suggest they join the Inbound Marketing University community.

The Implement Your Sales Funnel via CTAs (Calls to Action)….

At the end of your blog posts and your sales pages.

Through these Calls to Action, you walk your website visitors along their purchasing process (your sales funnel) one step at a time, all the way to purchasing.

To Learn More…

Download the eBook: The 7 Fundamentals of Being Found Online


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