content marketing, audience assumptions, organic traffic

Ignore Google’s Algorithm Updates | Publish Quality Content

Google updates their search algorithm (on average) more than once a day. Some updates are more significant than others, but updates are literally daily.

If you’ve obtained a high search ranking through the use of what are called black hat or grey hat “tricks” you should worry about this, as these various tricks are being made ineffective as time goes by.

On the other hand, if you participate in true Inbound Marketing, don’t even bother thinking of these algorithm updates, just keep generating quality and useful content, participating with people who leave comments on your web posts, and offer to guest post on other websites for purposes of creating proper (organic) back links. provides Local SEO Marketing training, consulting, and implementation.

Google has been saying for the entire 15 years of their existence, that what they want to see rank highly is high quality content. Content real people will find useful and interesting.

The algorithm updates are their attempts to tune the algorithm to filter out low quality content. Nothing more.

So long as your Inbound Marketing efforts focus on the generation of content, and do not focus on the use of things that have the feel of “tricks” you’ll be OK.

There is however one important aspect of doing it right which causes people to use tricks. Doing it right takes time and effort.

If you find a trick to obtaining a high search ranking that feels “too easy”, trust your gut that it will probably cost you in the long term.

When you and your business need results with longevity, you need to do it right.


Need help starting or improving your Inbound Marketing effort? We can help.

SEO Needs Link Building




Related Posts

Answering “Why Does Your Business Exist?” Benefits your Ma... The Story of Marketing The evidence that understanding Why your business exists is beneficial is that very successful companies not only answer this ...
What is Grey Hat SEO, what are the Grey Hat SEO techniques, are they r... It's useful to think of what are called Black Hat SEO and Grey Hat SEO as speeding. If one person goes a little faster than the posted speed limit,...
Local SEO Marketing | Lead Generation via Agile Marketing Local SEO Marketing is very agile! Lead Generation via Agile Marketing. I love that phrase. Agile marketing is a modern professional sounding name...
How Evergreen Posts Help Generate Business Leads via Inbound Marketing Evergreen posts are posts that never get out of date. They provide information that is always relevant. As such, they help turn your website into a s...
Educating Your Customers and Prospects Improves Your SEO and Attracts ... In What Way is Good SEO a Form of Education? Google ranks websites that provide interesting and useful content. Website that provide a lot of usef...

Leave A Response

* Denotes Required Field