Is Google’s Dominance in Search Nearing It’s Peak?

Leo Mirani of qz.com thinks so.

His evidence is:

  • Most recent quarterly results were below analysts expectations.
  • Dollars per click (to Google) have steadily decreased for the past 3 years.
  • A product line guy (Sundar Pichai) has been appointed to free up Larry Page to focus on the bigger picture.
  • Ad blockers are rising in popularity.

He may have a point.

For purposes of your Inbound Marketing efforts, does this matter?

No, Your Inbound Marketing Strategy and Tactics Does Not Change

First off, Inbound Marketing is based on Organic Search, not paid ads.

Second, Google states in very clear language to the human raters who help them with the Algorithm tuning efforts, that the number 1 criteria to Google for deciding if a webpage is of high quality is usefulness (they use the word “utility”).

Not how long it is, not how many times the keyword phrase appears, but is the webpage useful.

SEO Formatting Does Matter Though

While utility is the prime consideration, once the human rates have identified a set of pages that are of high quality, the Search Quality Engineers then need to perform some form of analysis that allows them to “recognize” other pages that are similarly of high quality, without a human rater having to say so.

What Does This Mean for You?

Continue sticking to the basics, writing, scheduling, and publishing quality articles and stories, which are each rather short and focused, answer on question or convey one main idea, are published at regular and frequent intervals, and are properly formatted for SEO.

Learn How…

SEO Needs Link Building

 

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