If blogging is a viable career option, you know it's come into it's own and is useful for marketing.

If Blogging is a Valid Career Choice, It’s Valid Marketing

Do you believe a recent survey of young British people (18 to 25 year olds) who were asked to identify their top career choices selected “blogging” more than any other answer.

They believe they can make 8,500 pounds a month blogging. They think so because some people do.

To me, this validates the idea of blogging as marketing.

Perhaps you’ve heard the term Inbound Marketing, Content Marketing, or Search Engine Optimization.

The core activity of all of the above is blogging. We just don’t cal it that because it doesn’t sound professional enough.

We create terms such as Brand Journalism (which is a contradiction in it’s own right), Brand Publishing, and the terms used above.

This core activity is finding story ideas, and publishing a steady stream of fresh and interesting content at frequent intervals. Preferably multiple times a day.

When you do this properly (and yes there are improper ways of doing this) you get the attention of the search engines which bring you your audience via organic search traffic.

How you monetize this depends upon your business model.

Many financially successful blogs (and many that are not) sell advertising. This is the standard way to make money publishing that we’ve been doing for decades.

You can also use your blog to generate leads for your business. This is the marketing aspect of it.

Think of your website as an online magazine catering to a certain demographic, with only on advertiser, and that advertiser is your business.

Learn more….

SEO Needs Link Building

 

 

 

Related Posts

Blog Post Titles Formats Help and Hurt Local SEO Marketing Copy The 50 best uses of WD-40... The top 5 golf resorts in Cabo San Lucas... The 4 best ways to create blog post titles... Two amazing tips to lose bel...
Creating Exciting Content for Boring Small Businesses That Attracts Vi... Are Any Business Truly Boring? Insurance? Legal Shield? Banking? Small business CRM? Cloud storage? Ok. So some are. But just because your serv...
Local SEO Marketing | Generate Leads by Answering Questions Like you, your prospects for your business go online to find answers to their questions and solutions to their problems. You can (and should ) use th...
An Overview of Small Business Email Marketing (that Works Well With In... https://youtu.be/Xz7C-Q3McaE Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who r...
What SEO Technical Audits Fail to Report About the Find-ability of You... https://youtu.be/gih-KtBKIMY Start Video Transcription Hello. I’m this is Kevin with Inbound Marketing University. Today’s Inbound Marketi...

Leave A Response

* Denotes Required Field