growing organic search traffic

How will we can cross-check whether our SEO campaign is working or not?

The first tool I use in Google Search Console (the URL of which is google.com/webmasters/tools). The other is Google Analytics.

See see a large image of any of the images, click in the image.

Within Google Search Console

Under Search Analytics, you’ll see how many clicks through your site has received in the last 30 days. Monitor to see that this number is growing over time.

Google Search Console reports the number of total clicks to your website

How many clicks?

 

 

 

 

 

 

 

When you click the Search Analytics label, you’re taken to a more detailed screen which shows how many search terms your website matches for. Monitor to see that this number is growing over time.

Google Search Console can easily show you how many terms your website is ranking for.

How many search terms?

 

 

 

 

 

 

 

 

 

From here, within this tool you can easily determine the average search position for each keyword phrase your site matches for and the specific URLs on your site associated with each search terms.

Within Google Analytics

Via the report Acquisition -> All Traffic -> Channels, you can easily identify all traffic from organic search. When you drill down into Organic Search you can see a graph over time of your levels of traffic from organic search.

growing organic search traffic

Organic Search Traffic over Time

 

 

 

 

 

Of course the objective of any commercial site is not just traffic, but for your website visitors to take some action that starts them on your sales funnel. However that is for another post.

In terms of monitoring the growth of organic search traffic, these two tools and these few important metrics and reports can help you monitor the progress of your SEO efforts.

Download the eBook: The 7 Fundamentals of Being Found Online

 

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2 Comments

  • Patrick

    Reply Reply October 9, 2015

    Do you know why the # of “total clicks” does not equal the number of clicks shown in the Queries list below?

    • Kevin Carney

      Reply Reply October 13, 2015

      Patrick,

      Would you please clarify further. Why does the number of total clicks not equal the number of clicks shown in the Queries list?

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