What are case studies? are they important to small businesses?

How to write effective case studies for your organization

Customers always depends on research when making a decision on whether to buy from you or your competitors.

At this stage, case studies are effective marketing tool to persuade a prospect to make a purchase from your business.

Case studies are significant to small businesses as they paint a picture of your product or service, demonstrate real results to your prospects and most importantly they demonstrate return on investments.

Writing a case study.

Start with a common problem.

Create a case study that is relatable to a number of your personas. NOT just one customer.

Use relevant results

After determining a customer’s story that you will be highlighting in your case study, look for key metrics that echo with your buyers and show case the results that your customers felt.

Make sure that you make an impact on your prospects using those results that align with their problems.

Be short and clear.

Case studies are all about stories but that does not mean you create a novel. Cover your main point in just a few paragraphs.

Include quotes from the customer.

Uncover the feelings your customer experienced after their problem was solved. This will truly resonate with your prospects.

Compelling Design

Set your case study with a compelling design that reflects your organization’s brand. Make it easy to read and also note that it’s important to use visuals in your case studies.

A Call to Action

Keep your audience engaged and make them take the next step towards making a purchase by including a call to action button.

Learn more here..

Download the eBook: The 7 Fundamentals of Being Found Online


Related Posts

Essential Tools to Master Inbound Marketing to Generate Leads and Grow... Essential Tools of Inbound Marketing As I talk to more and more people about the benefits of Inbound Marketing I find a lot of people who are looking...
ABCs of Inbound Marketing: Focused Effort Generates Results Success requires focus This article is part of the larger series titled the ABC's of Inbound Marketing. For access to the entire series select the l...
Fill Your Sales Funnel with Local SEO Marketing Every business has a sales funnel. Every business needs a steady steam of leads for their sales funnel. When Inbound Marketing is done correctly, it ...
Inbound Marketing: How do Private Blog Networks and Business Blog Comm... Private Blog Networks Private Blog Networks (PBNs) where quite common 3 or 4 years ago. The name Private Blog Network is quite literal. It is a pr...
Business Blogging (Inbound Marketing) Generates Business Leads Blogging generates business leads? Done right, absolutely! If I called it Inbound Marketing, would you feel better? So, what is the difference b...

Leave A Response

* Denotes Required Field