How do you use Instagram live for your small business?

How to use Instagram live stories for your business’s benefit

Effective marketing places a lot of emphasis on social media.

With social media advancement, businesses can now incorporate real time efforts into their marketing strategies. This helps in strengthening their online presence.

Instagram Live Stories is live video streams that go away (for a certain user) after their viewed twice. This provides an opportunity of real time and location based marketing, which is great for businesses that have regular (or semi regular) events of any kind.

In this article, we will go through what Instagram Live Stories are and how you can use them in your business for your benefits.

What is the Instagram Live stories?

This is a feature that allows users broadcast live video, which gets shared through their Instagram Story.

Instagram Live Stories is different from Facebook live in a way that Instagram Live Story disappears after the story.

What are the benefits of Instagram Live stories for businesses?


This feature is a great way of doing real time marketing that you show your target audience that you have nothing to hide.

Instagram live gives you an opportunity to humanize your business in a transparent way.


Unlike Facebook live, your Live Story disappears as soon as it’s done. This help you feel more comfortable knowing that if there will be any kind of mess, it won’t be out online forever.


Using comments, you are able to interact with your target audience or those who are viewing while you are broadcasting and you will comment back.


You are able to know how many people are engaging with your story as you can see those who are dropping and those who are joining. This helps you make any corrections to provide quality stories.

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