Parallax scrolling is when the home page of a website is one big page and scrolls up and down and when you select a menu item on the website it doesn’t take you to a new page, it takes you to a different section on the one big page.
There are numerous articles on why this hurts SEO.
- SEMRush: Parallax Web Design vs. SEO: What You Need To Know
- HubSpot: Is Parallax to Blame for Poor SEO?
- MOZ: Parallax Scrolling Websites and SEO – A Collection of Solutions and Examples
The general consensus is parallax scrolling is bad for SEO, and the reasons boil down to the following:
- It eliminates the need for additional pages. Search engines like sites with more pages.
- Your website loads more slowly.
First Issue: Fewer Pages
Let’s review that first reason. Let’s say your current website has 8 pages that tell your story. Home, About, Contact Us, etc, etc . Those 8 pages are 8 distinct URLs.
Now you collapse those 8 pages into one large parallax one. You’ve lost 7 URLs from your website.
There are two simple solutions to this.
- Create 7 blog posts to make up for the 7 pages you lost.
- Implement a “partial” parallax where your home page scrolls but the menu items load different pages than the home page.
So this first issue is a non issue. It is easy to overcome.
Second Issue: Site Loads Slower
This issue is real. Sites that load slower tend to rank lower.
There are really only two ways to compensate for this:
- Run your website on a more powerful server (i.e.: upgrade your hosting plan).
- This issue is especially important on mobile devices which are sometimes used via lower bandwidth cellular networks. To compensate for this, you need to be more sophisticated and load different home pages, one for browsers and another for mobile devices.
So while there is an element of truth in the claims parallax hurts SEO, it is possible to have parallax with strong SEO.
Since content is THE most critical aspect of strong SEO, the best way to compensate is to simply publish more.SEO Needs Link Building