How to increase and measure your brand awareness

How to track the success of your awareness campaign efforts

Successful marketing teams take control of their customer lifecycle from initial awareness and acquisition to nurturning through the funnel to purchase to follow up retention.

However many marketers tend to focus on acquiring new leads and converting them into customer, then they stop.

The cheapest customer is the one who buys again

In order to be successful at tracking and managing your customer’s journey, you need the right metrics for your business.

With good marketing metrics, you can identify the key drivers that move your prospects toward a sale, as well as that which drives customers to buy again.

This will help you put your resources and efforts into what’s working and eliminate what’s not working.

In this article, we’ll take a look how to attract customers and the metrics you need to measure your results.

High Level

When examining your attraction power, ask yourself how many people visit your website? Is your content engaging? And how popular is your brand? This last one of course should be focused on by more established companies with a known brand.

During the attraction phase in your customer’s lifecycle, choose a few main metrics to measure. You can’t measure everything.

People visiting your website

Track the number of people visiting your site and take note of the demographics of your visitors.

What matters most?

  • Traffic sources
  • Most popular content
  • Where they come from geographically
  • How well your landing pages convert

Social media followers

Sum up the number of followers on your social media sites. How engaged are they?

Content on your site

Look at how people engage with your blog posts and also track the number of views, and leads generated by your blog posts and web pages.

In conclusion,

Select a few key metrics that make sense for website visitors at various phases of their buyers journey, AND MEASURE THEM.

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Content Creation and Publishing is Key to Attracting Visitors, Leads, ... The Core Activity of Inbound Marketing Inbound marketing is set of activities, a set of processes, which when done well cause your website to show up...
Using Expert Interviews to Grow Your Website and Blog Traffic Audience The New Big Thing to Grow Your Website Traffic This is continued from a prior post that provided examples of things that used to work, but do no long...
Small Business Online Marketing Plan Must Not Ignore Fundamentals, Par... Online Marketing is Not Exempt from "Rules of Marketing" Many small business owners I've met violate (perhaps more accurately skip) some of the funda...
Story Telling As Marketing | Growing Your Audience and Generating Lead... The Mechanics of Story Telling Is story telling really as mechanical as Ann Booth-Clibborn says?I'm interested in guidance on this issue, and I f...
Content Marketing Should Connect to Emotion, Not Features, Not Benefit... Emotion Sells, Benefits Validate We've all heard this, but it's easier to hear than to really understand.We humans like to think we're rational b...

Leave A Response

* Denotes Required Field

CommentLuv badge