How do you make your google analytics effective?

How to track and measure your business website analytics

One problem that marketer face is analytics.

It feels like analytics is unfamiliar territory and there is a lot of confusion on how to set up an effective analytics strategy.

How should you be thinking about analytics?

A simple definition- Analytics is a tool that provides you with insights and also provides answers to your questions.

Marketing analytics helps you get to the bottom of what happened and make decisions about what to do next.

So what should you consider in analytics?

The right data to analyze.

The 1st step is to figure out your key metrics. This will give you a baseline of where what to track and interpret data.

Analyze your data.

Set up analytics tracking on your website to help you make in making more decisions.

Track your audience.

Track whether someone is a customer vs. prospect for you to sort them based on which they are. Track what they’re doing and where they disconnect with you.

This will make you able to meet the needs for your customers and prospects.

Also,

Track your CTA Metrics.

CTAs are important to small businesses as they give users an opportunity to convert.

Track to see what CTAs people are interacted with and also tract your CTAs to know what offers are being clicked.

Analytics will give you a view on your user’s experience.

In conclusion.

Analytics is a super important part of a small business marketer’s toolkit.

Use your analytics strategy for you to be able to dig deeper into your data.

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Attracting Your Audience to Your Website to Grow Traffic and Generate ... Attract Your Audience via SEO Plus Since the Inbound Marketing industry is full of buzzwords, it occurred to me there is no harm in one more, so I ma...
Pay for Results Lead Generation via Organic Search Marketing How many organic search engine marketing stories have you heard where the company takes money and never delivers results? Why is this? Partially...
Small Business Branding and Search Engine Optimization Techniques What Do Small Business Branding and Search Engine Optimization Techniques Have To Do With Each Other? Look at the question one way and the answer is ...
Where to Advertise Your Small Business | Getting Attention and Generat... This is not "just" the usual rehash of ideas you've heard a thousand times. This is a somewhat curated list of effective advertising techniques whi...
Google Publishes Search Quality Rating Guidelines: Everyone Looking fo... Did you know that Google hires humans as Search Quality Raters to rate the quality of websites? Most people think quality is subjective. They belie...

Leave A Response

* Denotes Required Field