Understanding the buyers journey

How to tackle complex marketing problems for businesses

Not all businesses sell products or provide services that people are familiar with.

Maybe your business idea is very new and people don’t yet know they require what you provide.

If you are new, you may experience challenges starting up your online marketing campaigns in the sense that you are launching a new product or service that on one knows exists. Therefore no one searches for your solution.

The key to a successful marketing campaign for such a starter business is understanding the buyer’s journey and to focus on their problems. That they do search for.

The following is a review of the buyer’s journey.

Understanding your buyer’s journey is THE roadmap for defining and implementing a well-rounded marketing strategy that will help you convert leads to customers.


This is the point where your target customers actually realize that they have a certain problem.

This is the point where someone goes online to do research. As a new business, it is very important to catch people at this early stage by creating quality and informative content that identifies the problem as real provides ways on how to solve their problems on your business website. This stage is usually known as at the top of the funnel.

Consideration Stage

This is the point where your target audience starts to look for solutions to their problem. At this point you need to come out clearly and show how your solution works and helps them.

Action Stage

Now your target customers makes a decision about who will solve their problem. For businesses providing a new and unique solution, you may be lucky because you are the only one providing the solution and therefore have little to no direct competition.

But bear in mind that action is not necessarily to buy right away. Action may be to contact you for more information, however that is the point at which a website visitor becomes a lead.


Understanding your buyer’s journey will help you know where to put your marketing efforts.

Learn more here about generating leads online….

Download the eBook: The 7 Fundamentals of Being Found Online

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