What are the complete anatomy of a converting landing page?

How to plan for a high converting landing page on your site

Landing pages are the pages that your visitors land on after clicking on a link. The concept is that simple.

A landing page is specifically designed to convert your visitors into prospects and is therefore an essential tool to small businesses because without effective landing pages, all the traffic in the word won’t result in sales.

Landing pages help you give your customer the answer they’re searching.

But you need to properly optimize your landing pages to be successful.

So how can you make landing pages for better results?

In this article, we will show you how to plan better landing pages for better results.

Understanding what they do is not enough. You need also understand how to make them work.

But what are the key components of a landing page? 

Let’s go through them:


Keep your headlines short and concise, but imply some result. Remember your headline should identify the problem your product solves, and implies there is a solution.


What’s in it for them?

Show the value of your offer. Explain the usefulness of your offer in a simple way, using short words.

Conversion Form

Always remember that long forms (lots of fields) generate fewer leads but leads who are more serious (after all they did complete the form). Whereas short forms (very few leads) generate more leads, but they’re probably not as committed, as the “cost” of taking advantage of what the landing page offers is lower.

Images or video

Use images in your landing page to make it more appealing. Remember that a (good) picture is equivalent a thousand words.


You need your visitor to do something to convert. The CTA does that.

Create a CTA that is colorful (can’t be missed), place it in a strategic point, and put a compelling message in the C TA button.

Learn more here about generating leads through your website…

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