How to increase your conversion rate

How to overcome falling short on your conversion and lead objectives

When a new visitor lands on your business website and does not understand what you offer in less than 10 seconds, then they’re going to leave no matter how well-designed your website is.

The following are ways to improve conversion rates across your website.

Let your headline speak what you do

Don’t make it difficult for your prospects to quickly know what you do and how you can help them.

If they’re your prospect, this will encourage them to read and visit more pages on your business website. If they’re not, it’s not so bad if they leave.

Good headlines do a better job where visitors convert into lead for your company.

Be the best in your niche

Your prospects are moving from site to site looking for the best and your website needs to reflect that you are. Make it look different. Stand out from your competitors. While this is partly about your website design, it’s more about the message you convety.

Provide your story in an order

Make your visitors feel comfortable by presenting them information in an order.  We are perhaps biologically wired to learn best through stories. When you tell a good story via your website, you help your visitors feel safe and convert more easily.

Answer your customer’s questions

Your prospects come to your website to get answers. Every page on your website must provide an answer to your prospects.

Since conversions is your main goal, consider how visitors are making their way through your site.

Integrating the above ideas in your marketing and your website will trigger a major rise in your lead generation.

Learn more here about generating leads through your website…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Small Business Online Marketing Priorities: Blog? Email? Social Media? So Many Online Marketing Choices... As a small business owners you do not have an infinite amount of time, money, or energy to devote to online marke...
The top 3 marketing automation benefits you should know Marketing automation is getting cheaper and easier, but still fewer than 10% of businesses have implemented this powerful tool.If you are one of t...
Social Media Engagement and Lead Generation from Blogging? When most people hear the phrase "social media marketing" they probably think of Facebook, Twitter, LinkedIn, etc.Not me. I've learned the absolute ...
The Call To Action checklist for businesses. When you're trying to build conversions in your small business website, do not neglect your call to action.Now that you have brought your potentia...
Internet Marketing Strategy | High Search Ranking? Update Site Often This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post please click the link in the pri...

Leave A Response

* Denotes Required Field