How on optimizing your title and Meta description.

How to optimize your small business website conversation funnel.

Website conversation for small business

A conversion is one of the primary goals of marketing your business on the Internet. Traffic is necessary, but traffic alone is not enough.

Conversion basically means making your visitors to do what you want them to do, for example your visitors buy your product, sign up for your newsletter or even download an eBook.

A conversion funnel on the other hand is defined as the process of walking your prospects through your sales funnel and ultimately converting them into customers.

Every item on your small business website can be optimized to increase the conversion rate but on this post I am going to focus on optimizing your title and Meta description.

To be eye catching to your web visitors, every page on your website should have a keyword a Meta description. To optimize your tittle and Meta data, consider the following.

1) Make your page title and Meta description unique. Every title on your website should be clear and unique. A title that converts well implies you have some means of satisfying some itch of theirs. There is also an SEO benefit to how titles are structured, so on your page title, put your keywords near the front of the title.

2) Keep your title and Meta description short. A good title is of about 70 characters (including spaces) and on the other hand Meta descriptions should be about 120-150 characters.

3) Your Meta descriptions should say “pick me”. When you first start publishing content, no one sees it because the search engines don’t yet take your site seriously. Over time you build up credibility for your site and it starts appearing in Search Engine Result Pages.

The first thing you’ve written that will be seen by a person is one of your meta descriptions. Being selected from a SERP is the first step in conversion. Your meta descriptions should clearly state what they expect to find in the article and imply it’s good.

For example: Does your Dog shed all over your home? Need this to stop? ACME Pet Co was developed by a veterinarian just for this reason. Learn more…

Remember your visitors need to trust you before making any step. Use action verbs, speak in the present tense, and drop your company name to build trust and a strong relationship with your prospects and customers..

Now that you know what is required on title and Meta description, apply the content above on your website and start optimizing your conversions funnel.

Learn more…

Download the eBook: The 7 Fundamentals of Being Found Online

 

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