How to build a sales funnel for your Small Business

How to maximize your customers lifetime value using a sales funnel

How do you build a good sales funnel? How do you ensure your sales funnel is working well?

A sales funnel is just a visual representation of your sales process that helps you follow the process from first interaction, to sale, to repeat interactions (and hopefully transactions) with your prospects and customers.

But did you know that a properly working funnel depends on your business? All working funnels are unique but have some common characteristics.

Knowing the common characteristics all sales funnels share helps you create the one that works uniquely well for your business.

This article clarifies the common characteristics of a working funnel for your small business

The main function of a sales funnel is to track your sales process from the start to the finish.

A sales funnel helps you weed out bad leads and nurture the good ones. By the end of your funnel, you remain with the most qualified leads who are likely to make a purchase.

The first stage of your sales funnel is the largest where you meet many people (strangers) who you think might be interested with your product or service.

Get these people from organic search (these are the best leads), social media, and various advertising channels where your target audience spends time.

The next stage is to get more personal with your audience.  They are no longer strangers to you. You need to spend some of your time with them providing some introductory content or videos that give them more information about your small business.

Those who do not show their interest to your businesses should be put into your “not know” queue at this stage.

The next stage is where your funnel gets more serious. After putting aside the ‘window shoppers’ for longer term (but light) nurturing, this stage is where your find those who are serious to buy. Now they become qualified leads. You need to spend more time and resources on them.

The last stage is the most critical stage of your funnel. It occurs AFTER they’ve made the purchase. Stay in touch to help your leads achieve their objectives and work to help make them satisfied as much as possible.

Of course these general principals and flow need to be customized for your business. You need to determine (and implement) what you can offer in exchange for contact information (how you convert strangers into leads), what specific steps you walk your leads through, etc, etc.

The most important point here is to map out your sales funnel based on how your customers decide to become customers. They make numerous little decisions, each one of which leads to the next step. Knowing what those little decisions are (which can be learned by talking to your customers) enables you to design and build an effective sales funnel.

Learn more here..

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