New business? High hopes? Too few leads?
You’re not alone.
The #1 need for ANY business is a steady stream of quality leads. People who both need what you sell and have the means to pay for it.
But… marketing costs and marketing costs big. Some new businesses budget 40% of total expenses to marketing and STILL don’t generate enough leads.
Therefore… you’ve got to work smarter, not just harder.
You’ve got to learn to leverage the Internet as a means of growing an audience AND generating leads from within that audience.
While it’s harder that the answer below implies, the answer is in fact very simple.
But… the day to day implementation of the answer requires commitment (and time and money).
Simply put: you publish and you network.
This is called a variety of names but they all have as their base idea that you publish. Some of the names you’ve heard are: blogging, SEO, inbound marketing, content marketing. search engine marketing, etc.
But… you’re probably saying right now that those are not the same thing. While that’s true they are all different aspects of the same important core activity, which is publishing.
Therefore… you’ve got to learn how to do this well (and believe me many businesses, even big businesses, do this poorly):
- Publish MOSTLY to your website. This is known as blogging.
- Publish often.
- Publish ANSWERS (don’t just talk, SAY SOMETHING).
- Publish USEFUL information.
- Publish A LITTLE BIT to social media.
- Promote your blog posts when you publish to social media.
- Keep on publishing….. This activity never ends.
This is also called by a variety of names: social media marketing, link building, engagement marketing, influencer marketing, etc, etc.
But… all these are various forms of networking. It is conceptually similar to networking locally to promote your business but it’s done over the Internet.
The key here is not publishing per se (but it does involve some) but RELATIONSHIPS.
But… just like you blow it when you go to a local business networking event and never ask people questions about them but always start your sales pitch, you’ll blow it when you do that online.
Therefore, the focus here is….. Be interested, not interesting!
If you want to learn more about leveraging the Internet to marketing your business, download our eBook.SEO Needs Link Building