inbound marketing agency, back links

How to Know if Your Inbound Marketing Service Knows Their Stuff

Selecting an Inbound Marketing Agency

A leading business publication on the Internet recently published an article titled

There are five criteria presented, all of which make sense to some degree. They are:
  • They have credible, up-to-date qualifications and industry knowledge
  • They implement the best practices they preach on their own company brand
  • They show you evidence of what they’ve been doing
  • They offer sound recommendations based on expertise and experience
  • You see results

So how do YOU measure them against those criteria?

My issue (if that’s the right word) with these criteria is most of them are hard for a potential client to determine.

If you’re in the business of auto repair, no one expects expects you to be up on Inbound Marketing industry knowledge so how would you be able to determine if their qualifications are up to date? How can you know if the recommendations they offer are sound and are based on expertise and experience? Of course you’re shopping for an agency, so by definition they have not shown you any results. They will have this opportunity only if your hire them.

What criteria stands out?

Let me suggest the top criteria are….

  1. They’ve produced results for others.
  2. They seem ethical.

The first one is easy. Have them show you their success stories.

The second one is harder to judge.

One very important aspect of being found online is having been found online. Specifically having links from other websites link to pages on your website. However, this can be done in ways that are dangerous.

One way to judge how they obtain back links is to ask them, but once you know the answer, how do you know if it’s an ethical way to obtain back links or not?

That is the topic if the next blog post…..


Does your business need leads?

SEO Needs Link Building

Related Posts

Content Creation and Publishing is Key to Attracting Visitors, Leads, ... The Core Activity of Inbound Marketing Inbound marketing is set of activities, a set of processes, which when done well cause your website to show up...
What is Inbound Marketing? How Does it Generate Leads? The phrase Inbound Marketing is all the rage these days. Everyone is talking about it, and you absolutely MUST use it to generate leads for your busin...
More Technical Aspects of SEO help Attract Relevant Visitors and Incre... More Important SEO Formatting for Blog Posts While well formed titles for your blog posts are critical for good SEO, there is more blog post formatti...
16 Tips for Making Blogs Posts Feel Like Notes From a Friend Messages From Friends Get Read First This is true for most of us. When we open our email, messages from our friends get read first. This is because t...
Why Content plus Community is the Secret of Small Business SEO Success First, Understand Content Marketing is Not SEO While Content Marketing and SEO are different things, it's not an either or situation. You need both. ...

Leave A Response

* Denotes Required Field