What are the importance of a lead scoring strategy.

How to increase your ROI by implementing lead scoring mechanism

Many small business marketers consider lead generation as their top priority. But lead generation without proper lead scoring strategy wastes time, energy, and money.

Lead scoring is the task of determining which of your leads are sales ready.

Without a lead scoring strategy, your sales people are being sent contacts for people who are not ready or are unable to buy.

As a small business, you need to focus on lead quality over lead quantity, without ignoring the lower quality leads. This is done through a marketing automation system that implements lead scoring. Leads are nurtured through the marketing automation system and the ones that get scored above a certain threshold get sent to a sales person for personal attention.

So what is lead scoring?

It is the process of ranking leads based on their perceived value to your company.

Lead scoring is the measure of value of a lead to your small business.

How to increase you ROI with lead scoring.

The goal of a lead scoring strategy is to provide visibility of leads as they move through your sales process.

When used properly, a lead scoring program helps increase your ROI by

  • Lead scoring enables you to see what strategies are driving qualified leads
  • Lead scoring ensures that you segment leads appropriately
  • Lead scoring helps your sales people focus on leads that are qualified
  • Lead scoring helps you create a personalized user experience for each lead
Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

How to take better advantage of your marketing automation platform Marketing Automation needs to be a reality for small business too.Businesses use marketing automation to accelerate conversions through their funn...
What is Content Marketing in SEO? How do you attract website visitors? The question as asked gives an incorrect impression. The question implies that Content Marketing is somehow a subset of SEO when in fact it's the othe...
Attracting Your Audience to Your Website to Grow Traffic and Generate ... Attract Your Audience via SEO Plus Since the Inbound Marketing industry is full of buzzwords, it occurred to me there is no harm in one more, so I ma...
The Future of Small Business Inbound Marketing: Communities and Co-ops Why Online Visibility Matters Because we start our shopping online these days. For almost everything. While at the same time we're getting better at ...
Small Business Online Marketing Priorities: Blog? Email? Social Media? So Many Online Marketing Choices... As a small business owners you do not have an infinite amount of time, money, or energy to devote to online marke...

Leave A Response

* Denotes Required Field

CommentLuv badge