What is link building in SEO?

How to increase authoritative websites that links to your pages

Link building is an essential part of search engine optimization.

Increasing the number of relevant and authoritative websites that links to your website is critical to successful SEO.

How can businesses grow the number of links to their site?

In this article, we discuss some of the key resources to help you kick your link building performance into the next level.

Cross Linking

Link one relevant page to another within your website.

By linking internally in your websites, you increase the relative importance of the pages being linked to. This increases the ranking of those linked to pages relative to other pages on your website.

Therefore, add at least one internal link within every blog post to pages that need a ranking boost.

Remember is to use an appropriate anchor text.

Create a marketing campaign around your great content

Publishing great content is step one. To spread it’s reach (and expose it to more people who may appreciate it enough to link to, you must promote it).

Content promotion improves your content marketing after a piece goes live.

Because promoting content exposes your content to more people, more people have a chance to see it, like it, comment upon it (which has a direct SEO benefit), and link to it.

As more people do all of the above, the ranking of your website overall and the individual post will rise.

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

How to improve your SEO using social media marketing. Small business owners tend to think of Search engine optimization as being all about content and keywords.While these are both relevant, they are ...
Effective Use of Hashtagging for Social Media Marketing With new online platforms emerging into the digital media spectrum, marketing requires more digital focus. Very popular forms of modern business to co...
Can (and Should) You Systematize Your Content Creation? The short answer is yes.In general (there are a few exceptions, but the rule is) Google provides higher ranking for websites that are both updated...
How to get started with sales enablement strategy Even in small businesses, sales and marketing can have a hard time working together. The closer they work together on common goals, the more your busi...
The Duplicate Content Penalty Severly Hurts SEO, Traffic Levels, and L... Duplicate Content Penalty This may not be a penalty in the formal sense of a penalty being consciously imposed for some infraction, but it sure looks...

2 Comments

  • I am really loving the theme/design of your blog. Do you ever run into any browser compatibility issues?
    A few of my blog audience have complained about
    my site not working correctly in Explorer but looks great in Firefox.

    Do you have any solutions to help fix this problem?
    Blossom Blast Saga Hack recently posted…Blossom Blast Saga HackMy Profile

Leave A Response

* Denotes Required Field

CommentLuv badge