How to increase your sales with marketing automation

How to improve your sales effectiveness with marketing automation

What is sales effectiveness?

Sales effectiveness refers to doing the right activities at the right times to achieve predictable sales results.

Many sales people often complain about the quality of leads they get from marketing people.

Sales people always claim that they don’t know which of the leads sent by marketing are worth following up.

In a perfect set-up, sales and marketing people work together smoothly. Like a baton hand off on each new highly qualified lead.

When sales and marketing people are well-aligned, marketing people support sales effectiveness.

In this article, we look on how to achieve sales effectiveness in your business

To be effective in your sales, you must have an optimized sales process with the right technology.

To be effective in your sales, you need the right tools. For sales people, it is important to pursue the most qualified leads. For marketing it’s important luke warm leads be nurtured, without devoting a large amount of time and effort to doing so.

How marketing automation supports sales effectiveness

Marketing automation is a powerful tool for driving sales effectiveness.

Marketing automation enables proper hand-off between marketing and sales, providing salespeople with everything they need to quickly understand which leads have priority.

Marketing automation also gives your marketing people an overview on which leads to nurture more.

Sales and Marketing Communication is Key

…and marketing automation gives them the ability to talk to each other VERY effectively.

Marketing automation helps your marketing and sales people work together to make more effective decisions about where to invest precious time, energy, money, and other resources.

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Pay for Performance Lead Generation thru Local SEO Marketing Frustrated with local SEO marketing companies that take your money every month and deliver nothing?If their efforts do not generate leads for your...
Small Business Marketing Success with Content (Inbound) and Email (Out... Successful Small Business Online Marketing Successful small business online marketing is built on very few pillars, and they are: Content, Social Med...
Internet Marketing Strategy | Your Lead Generation Sales Funnel This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It is also part of a sub-series about website conversion...
Attracting Visitors via Organic Search Traffic is Publishing, not SEO ... Once Upon a Time, SEO was Enough When search engine marketing was in it's infancy, you could obtain a high website ranking by doing technical SEO adj...
How to get your twitter handle look better for social selling Twitter is influencial.Tweets have gotten more press coverage these past several months than any other social media platform like Facebook posts o...

Leave A Response

* Denotes Required Field