How to increase your sales with marketing automation

How to improve your sales effectiveness with marketing automation

What is sales effectiveness?

Sales effectiveness refers to doing the right activities at the right times to achieve predictable sales results.

Many sales people often complain about the quality of leads they get from marketing people.

Sales people always claim that they don’t know which of the leads sent by marketing are worth following up.

In a perfect set-up, sales and marketing people work together smoothly. Like a baton hand off on each new highly qualified lead.

When sales and marketing people are well-aligned, marketing people support sales effectiveness.

In this article, we look on how to achieve sales effectiveness in your business

To be effective in your sales, you must have an optimized sales process with the right technology.

To be effective in your sales, you need the right tools. For sales people, it is important to pursue the most qualified leads. For marketing it’s important luke warm leads be nurtured, without devoting a large amount of time and effort to doing so.

How marketing automation supports sales effectiveness

Marketing automation is a powerful tool for driving sales effectiveness.

Marketing automation enables proper hand-off between marketing and sales, providing salespeople with everything they need to quickly understand which leads have priority.

Marketing automation also gives your marketing people an overview on which leads to nurture more.

Sales and Marketing Communication is Key

…and marketing automation gives them the ability to talk to each other VERY effectively.

Marketing automation helps your marketing and sales people work together to make more effective decisions about where to invest precious time, energy, money, and other resources.

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