What are some of the powers of aligning your sales and marketing people?

How to improve your sales and marketing alignment strategies

For any size businesses, sales and marketing alignment is key for growth. Businesses face a lot of challenges when it comes to having sales and marketing work together as one team.

The lack of a collaborative means to define which leads are appropriate to continue to nurture and which of them are ready for a purchase causes business to leave a lot of money on the table.

This is why you need your sales and marketing people to work together.

What are some of the great challenges of aligning sales and marketing?

The following are some of the main reasons why it’s hard for some small businesses to align their sales and marketing people.

  • Communication,
  • Broken processes,
  • Different metrics for measurement

To manage your leads effectively, you need a collaborative effort of your sales and marketing people.

When sales and marketing people work together in identifying and converting high-quality leads your top lines does much better.

So how do you create a well-aligned sales and marketing process?

Create a sales and marketing Service Level Agreement

Bring together their common objectives and the role of each team in the lead nurturing and conversion process.

Create a workflow for sales and marketing management

This workflow is the process part of your service level agreement. It that connects sales and marketing people in terms of day to day interactions.

Marketing automation allows you to establish rules around this.

Using marketing automation software, your marketing people will not manually choose which leads to nurture to be considered marketing qualified leads and your sales people will not manually accept leads that are considered sales qualified leads. The rules will cause the strongest leads to migrate from nurture to direct sales.

It works.

Download the eBook: The 7 Fundamentals of Being Found Online

Related Posts

How to leverage your FAQs into informative content In spite of the incredible effectiveness of content marketing to lead generation, only 30% of marketers feel they're effective.Are they perhaps ge...
Content Marketing is What Works Best at Attracting an Audience and Gen... Seth Godin Agrees His exactly words, which are from 2008, are "Content Marketing is all the marketing that's left".The reasons are many, a few of...
How to sustain and increase your company’s competitive position To sustain and increase your small business position, you need to care about some trends your prospects and customers follow.Managing all the mark...
Google Replaces Keyword Phrases with Semantic Search: Use it to Increa... The Switch to Semantic Search Up until whichever Google update includes semantic search (and I know by rudimentary testing it's not yet fully impleme...
Generating Content for (and Leads from) Inbound Marketing Will Help Yo... Is "Finding Your Voice" Keeping You From Getting Started? I had a conversion with someone this morning who has an interest in generating leads for a ...

Leave A Response

* Denotes Required Field