What are some of the lead magnet?

How to get those customers you badly crave with lead magnets

While it’s necessary to move leads from interested to sealing the deal, you can’t focus solely on managing leads. You must have leads to manage. You must drop leads into the top of your sales funnel.

This is where the Lead Magnet comes in.

The job of the lead magnet is to turn a website visitor into a lead.

Great content directing people to effective landing pages supports your lead magnet..

What makes good lead magnets? At the risk of not answering the question fully, information your prospects are interested in make great lead magnets. The format matters and is discussed below, but format doesn’t make the conversion. The content is what they’re after.

Use of eBooks

People like ebooks because they are full of information, easily accessible and can be very valuable. For your ebook to act as a lead magnet, it must be short, focused, and  to the point.

Also don’t overcrowd them with text and graphics. Lots of white space makes them easier to readl

Webinars

When your product can be demonstrated over the web, using the registration for a webinar can make an excellent lead magnet.

Webinars are a visual teaching tool and that helps the audience feel connected to the educator. For your webinars to act as lead magnet, they must be scheduled often, or you need a prerecorded video to act as the webinar, with an ability for the view to submit questions.

White Papers and Case Studies

White papers and case studies attracts those who are within an industry where the information being presented is either more structured or more technical than what will fit into an eBook.

When used in the right way, whitepapers and case studies make fantastic lead magnets.

But…

Remember that the format isn’t what converts the visitor into a lead. For that they need to believe the information they’re getting is helpful to them.

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