How to start a marketing automation campaign in your organization

How to get marketing automation pieces to make it work

Are you making your New Year plans? Have you included marketing automation in your program?

If your answer is YES then you need to be aware of what is needed to be successful with marketing automation.

If you want to implement marketing automation in your business, you need to set up some things first.

This article will look into a marketing automation checklist before getting into marketing automation.

Clean up your database.

Marketing automation runs on data. Marketing automation runs on quality data.

If your data is outdated, you first need to clean up your database.

Nobody wants to get an email personalized for someone else.

Define your buyer’s journey.

The buyer’s journey is the process of people moving from not knowing your business to becoming a potential buyer.

You need to define and map your buyer’s journey.

Remember that if you need to address a group of people differently, you need a separate buyer’s journey for that persona.

Always work with your sales people when defining and mapping your buyer’s journey.

Content for your buyer’s journey.

Get your content in place for your buyer’s journey thing. Make sure that

You understand the content that exists in your industry, your content must be up to date, and your content must be appropriate to the buyer persona and also check on


Marketing automation improves efficiency and gets better results, but you’ve got to have all the pieces in place to make it work.

Learn more here…

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