How small businesses can market using LinkedIn

How to gain more LinkedIn profile views for small businesses

When you sell B2B, LinkedIn is by far the best social media platform for both small and big businesses. One of the best aspect of LinkedIn is profile views. Whenever someone views your profile, it’s as if they’ve walked right into your store.

They may not make a purchase at the moment but they will get to know what you and your small business offers. Your LinkedIn profile helps the audience to know whether to connect with you or not.

How to get more profile views

Getting more profile views does not have a short cut. You must spend time on social media. But how much time is enough time?

To be active online does not mean just logging into your account. You need to read other people’s post for them to read yours too. You need to also join groups and share your knowledge with others.

Remember that the main aim of joining social media is interacting with other people.

  • Use a profile picture that grabs attention

A profile picture is a very important element of LinkedIn profile. Having a nice profile picture captures your visitor’s attention which often leads to clicking on your profile to view more about you.

  • Write a great headline

Your headline determines what people think about you. The first tip is to always have a headline and your headline should try to people.

  • Optimize your profile to rank for LinkedIn search

Optimize your profile in a way that you appear on top of the list when people are looking for professionals in your area.

LinkedIn provides tools to help you optimize your LinkedIn profile. It helps to make use of them.


The above tips when implemented correctly will help you increase your profile views and create more connections.

Learn more here…

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