How to engage with your customers throughout their journey

How to engage your users on each stage of the customer lifecycle

There’s life after conversion!

The main objective of small businesses should not be to sell products per se, but to turn your buyers into loyal customers.

Loyal customers say good things about your business. Loyal customers buy more.

Many people focus only on the initial stages of their customer lifecycle, but you need to go beyond the purchase. Customer’s retention and loyalty is important.

But what is customer lifecycle management?

It’s strategies taken by an organization to keep customers closer throughout customers lifecycle.

The customer lifecycle is divided into stages.

  • Reach
  • Acquisition
  • Conversion
  • Retention
  • Loyalty

How to engage your users through every stage of customer lifecycle

The following are some great ways to engage with your users on each stage:

Reach stage

Publish educational articles and inspiring landing pages. This is a great way to engage with users before signing up for any offer.

Follow with email messages via some form of marketing automation (which can be as simple as a Mailchimp autoresponder sequence).

Acquisition stage

Integrate your landing page and rich content to acquire contact information from your leads.

Segment your audience according to the blog posts or content they’re downloading for special engagement with each segment.

Nurture the leads through email.

Conversion stage

Make a person-to-person communication with your users. Marketing automation also helps with this.

Retention stage

In summary, stay in touch. Do this by both publishing content on your website relevant to existing users and sending them emails to draw their attention to this content.

In conclusion,

There are many ways of engaging users, but the important point of this blog post is communication with your leads does not stop once they buy. It transitions into a new phase where you treat them as a customer rather than a lead.

Learn more here about generating leads and selling online…

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