How to increase your website conversion

How to double your website conversions with inbound marketing

Small business inbound marketing strategy is no longer a luxury, it’s a necessity.

For your marketing strategy to work, you have to go where your potential customers are. Provide them the information they want, in a format that works for them.

Remember that the information that your potential customers want to hear is nothing but education on how to solve their problems.  Going online is where your customers go to find you.  Almost 97% of people use the internet to find for a product or service.

So how can small businesses bridge this gap between them and online marketing?

Have a business website

If you don’t have a website, your small businesses will remain invisible.

Publish fresh content frequently

Even if you have a website but you don’t update it at regular intervals, your small business will remain invisible.

The fuel that drives SEO is a steady stream of fresh content.

Have a call to action button

People nowadays use their phones to do searches.

Your website and your call to action buttons should be compatible with smartphones. Inbound marketing for small businesses is a strategy that helps create interest in your website with your potential customers, to persuade them to pick up their phones and contacty you.

For inbound marketing to work properly with you, you must publish fresh content at regular intervals.

Remember that active blogs generate 97% more leads for businesses than “stale” blogs.

Also be active on social media (but not all platforms) because 85% of customers of today expect that every businesses that is credible should participate on and be able to contacted on social media.

If your small business has not invested in an inbound marketing strategy, it’s time.

Its proven that adopting a few simple inbound marketing strategies increases website conversions by up to 12%.

Online marketing efforts rely on creating trust with your customers and being able to be found through creating and publishing content.

Learn more here about how to generate leads through your website…

Download the eBook: The 7 Fundamentals of Being Found Online

 

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