How do you design landing page form to generate high quality website conversions

How to Create Landing Page Forms for High Quality Leads

Before I get to the form part of the landing page, I’ll talk a little about landing page design in general.

Landing pages should be sparse and contain only what is absolutely necessary to convey what is needed to encourage a conversion.

  • Value
  • Offer
  • Urgency

What problem do you solve? How do you do so? When does the visitor need to act?

As an example I’ll use our home page. It is designed as a landing page whose purpose is two fold: 1) Provide a basic overview of Small Business Online Lead Generation through a 90 second video, and 2) To capture leads, which to us means names and email addresses we follow up with.

Having gotten that out of the way, the focus of this post is how long should your landing page forms be?

The answer is…… it depends.

Does Your Business Have a Strong Need for More Leads?

Then your form should be short. The more fields you put on the form the fewer people will fill it out. This has been shown to be true over and over on website after website.

Ask for their name, email address, and phone number, and no more.

Does Your Business Need Higher Quality Leads?

Then your form should be long. If you want to filter out people who are only casually interested and only attract leads from people who are serious, ask for 27 pieces of information (the number 27 is for emphasis and is not to be taken literally).

Anyone who is willing to provide all 27 pieces of information is a pretty warm lead.

So what makes the most sense right now for your business?

 

Learn more…

SEO Needs Link Building

Related Posts

ABCs of Inbound Marketing: Effort Required to Generate Quality Leads Lead Generation This article is part of the larger series titled the ABC's of Inbound Marketing. For access to the entire series select the link i...
What is a Sales Funnel and How Does Inbound Marketing Keep Yours Full Your Sales Funnel The sales funnel is a concept to help us understand the process whereby people move from being unaware you exist to being a one of ...
Does Google Really Punish Website Rankings through Algorithm Updates? https://youtu.be/o4AF1Xs27uU Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who r...
Social Media for Visual Content used in Inbound Marketing When your products or services are very visual, you have benefits when it comes to Content and Inbound Marketing the rest of us lack. It's not just...
Permission Based Marketing and Local SEO Work Together Permission based marketing is a phrase used to describe various forms of marketing where the consumer gives you permission to send them marketing mess...

2 Comments

  • dennis

    Reply Reply February 9, 2016

    Kevin,
    I don’t always take the time to read your stuff but every one that I open is valuable. Thanks for keeping on keeping on.

Leave A Response

* Denotes Required Field