How do you design landing page form to generate high quality website conversions

How to Create Landing Page Forms for High Quality Leads

Before I get to the form part of the landing page, I’ll talk a little about landing page design in general.

Landing pages should be sparse and contain only what is absolutely necessary to convey what is needed to encourage a conversion.

  • Value
  • Offer
  • Urgency

What problem do you solve? How do you do so? When does the visitor need to act?

As an example I’ll use our home page. It is designed as a landing page whose purpose is two fold: 1) Provide a basic overview of Small Business Online Lead Generation through a 90 second video, and 2) To capture leads, which to us means names and email addresses we follow up with.

Having gotten that out of the way, the focus of this post is how long should your landing page forms be?

The answer is…… it depends.

Does Your Business Have a Strong Need for More Leads?

Then your form should be short. The more fields you put on the form the fewer people will fill it out. This has been shown to be true over and over on website after website.

Ask for their name, email address, and phone number, and no more.

Does Your Business Need Higher Quality Leads?

Then your form should be long. If you want to filter out people who are only casually interested and only attract leads from people who are serious, ask for 27 pieces of information (the number 27 is for emphasis and is not to be taken literally).

Anyone who is willing to provide all 27 pieces of information is a pretty warm lead.

So what makes the most sense right now for your business?

 

Learn more…

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2 Comments

  • dennis

    Reply Reply February 9, 2016

    Kevin,
    I don’t always take the time to read your stuff but every one that I open is valuable. Thanks for keeping on keeping on.

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