The Fundamentals of Your Sales Funnel

How to create a sales funnel for your small business

Whether you recognize it or not, your small business has a sales funnel.

A sales funnel is the steps people go through from being strangers to being customers.

A sales funnel can be described as the route that captures sales prospects. A sales funnel also moves your prospects from awareness stage to the purchase of your product.

Creating a sales funnel for your small business involves the following.

How to Identify Prospects

Determining your desired prospects is the first step of your sales process. Determining your potential customers helps you to plan your marketing strategy.

Create a questionnaire that helps you to identify what problems your ideal customers have so that you can provide solutions to them.

How to qualify Your Prospects

After you have identified your potential customers, you drive them into your sales funnel and qualify them.

The Essentials of Your Sales Funnel

Your business needs to have ways and procedures on how you drive prospects into your sales funnel.  It can be through content marketing, social media marketing, email, etc.

You need to know that getting more people to your website is not enough,’

Once on your website you need them to engage with you in some way.

Leave their contact information in exchange for something of value (an eBook perhaps) or fill out your Contact Us form.

How to Create Your Sales Funnel

When creating a sales funnel for your small business, look at it from the perspective of a prospective buyer. Ask yourself what do they need to take the next step.

The key here is to understand what your potential customers want and what you can offer them and that’s how you move prospects through your sales funnel.

Learn more here….

Download the eBook: The 7 Fundamentals of Being Found Online


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