How to effectively nurture your leads

How to capture, manage, nurture and track your high quality leads

Are you spending your energy and time pushing your leads into a system that’s not really effective? Lead generation often focuses on how to make sure your sales people have more and more qualified leads when it comes to closing deals.

But what if your lead system has a leak? Here is how to capture, manage, and nurture your high quality leads effectively and ensure that your lead nurturing system is on point.

Lead tracking is a sales and marketing team affair. Leads gets into the marketing system (whatever it may be for your business) and then get pushed to the sales people for conversion. Good communication between the two make the move to be so smooth.

Therefore, have regular meetings with the two sets of people to make sure that lead tracking is done in a consistent way.

Create Content

Content is what drives your lead generation in your customers journey to purchase. therefore create educational content on your blog. Content informs, engages and helps moves your leads down on your buying cycle.

Remember that leads look for different information (content) at different stages. Have a clear understanding with your content writer on what to publish and when to publish. Create content for the various stages in your sales funnel. Create more general interest content to draw people into your funnel.

Lead scoring

Scores your leads to identify your best leads and give them more attention. Do not concentrate on your best leads alone as your sales people should be following up with low quality leads to know the reasons of their actions (or inaction). You effectively score your leads by tracking what actions they do and do not take.


When are in a competitive environment with other businesses (and who isn’t) and some of your leads may not be able to move on to your buying cycle on their own, your sales and marketing people need to nurture them to increase their likelihood for conversion. The key here is walk them through your sales funnel one step at a time. Most of us do not buy right away, but need to see some mention of a business several times first.

Learn more here…

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