How can small businesses use big data to retain their loyal customers?

How to build your brand loyalty with a structural reward program

Small business marketing people have access to customer data collection and analysis tools that not too long ago were called “big data”! They help provide insights.

Every marketer needs customers that would become brand evangelist and big data plays a major role in creating loyal customers.

For the rest of this post we’ll call it “big data” (because everyone else does) but “small data” might be a better word.

What is Big Data Marketing?

Big data marketing is a data driven approach to marketing.

Small businesses are now able to leverage customer data the same way big businesses do.

The follows tools make this possible:

  • Website analytics: Google analytics is free and even provides an ability to do A/B or split testing. This tool allows you know in great detail what content on your site is most popular, what country (and even state and city) your visitors come from, and what traffic sources bring visitors to your site.
  • Marketing automation: Allows you to define a sales funnel and measure how well people convert at each step of it.
  • eCommerce point of sales analytics: You can learn what they buy and what they don’t.

The following are some ways to use marketing data for better customer retention.

Email Lead Generation Strategies

Email campaigns are not a one-time lead generation system.

Marketing automation is email marketing on steroids and there are packages that are now priced for small business.

Customer account management

Marketing data empowers your sales people to be more proactive by anticipating customer demand. Marketing automation packages allow you to “score”activities to allow you to easily sort the really serious leads from the less serious leads.

Pricing tests

You know your gross margin per sale. Your gross income depends on gross margin per until and the number of units sold. You can test pricing and see if a 10% discount results in sufficient increased sales to make it worthwhile. Alternatively you can test a 10% price increase to see if it results in greater gross income or if it kills too many sales.


Small businesses no long have an excuse not to manage their marketing “by the numbers”.

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online

Related Posts

Educating Prospects During the Interest Phase of Your AIDA Sales Funne... Not Everyone Buys Right Away, Some Need Time and Attention A prior post discussed an article recently published by James Green about the need to nurt...
Effective Social Media Marketing is Blogging, NOT Twitter Dan Zarella, a Social Media Scientist at HubSpot, is quoted as saying: The next time you hear a social media myth, question it. Ask for the proof, an...
How to create customers journey and why you need to act What is the customer journey? The customer journey is the process through which customer’s move from awareness to engagement to purchase. When peo...
The Next Big Thing in Growing Your Blog/Website Ranking & Traffic Growing Your Website/Blog Traffic In some ways attracting more traffic to your website/blog has been somewhat of an arms race. Website managers fi...
How to go about good content marketing in your organization Content marketing is getting more complex. This is because there is a large amount of content available in the Internet today. Content is also b...

Leave A Response

* Denotes Required Field