How to build trust with your customers

How to build trust with your business customers

You’ve heard people do business with other people whom they know, like, and trust.

So…. how do you create a sense of trust, and more importantly how does your blog and social media help you?

In short, tell the truth and be willing to be a little vulnerable.

Building trust with your community takes time, requires energy and hard work but the end results is more leads and more business.

The following are some tips to help you grow your small business.

Be educational with your blog

In short, don’t sell, teach!

You may have heard be interested, not interesting as a way to win friends and influence people. This also applies to what you publish on your blog.

Participate in business groups on social media

To showcase your small business as a trust worthy one, join groups that your prospects participate in, and participate. Keep in mind these groups may be based in your area and may be global in scope.

By helping other members, and sharing ideas and content in these groups, you give your audience confidence when you maintain high ethical standards of conduct.

You therefore become a trusted resource to your potential customers.

Logos and Certifications (Email signatures, business website, and business card)

Some certification logos help build trust with your customers. To know how this might work for you, find out what certifications are available in your market, and get a feel for how people in your market think of them.

If any are truly respected, pursue getting them so you can put them on your website.

Use testimonials

Testimonials and product reviews are great way to help your customers feel good about buying your products or services.

Display feedback from past and current customers on your business websites, social media accounts etc to help your customers choose you when they are deciding who to do businesses with.

On your testimonials, highlight benefits of your product or service.

Always remember that to build customer trust, provide specific details on your websites, social media networks etc.

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online

 

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